My Pick of the A4U Expo London 2011 Agenda

September 1st, 2011
supporting

The agenda for the 2011 A4U Expo 2011 in London on 18th-19th October has just been released. For those of you who haven’t been, you should book your ticket now. Last year’s Expo was my first, and I got so much out of it as you can see if you read this post. You can view the full agenda for [...]

More..

My Pick of the A4U Expo London 2011 Agenda

September 1st, 2011
supporting

The agenda for the 2011 A4U Expo 2011 in London on 18th-19th October has just been released. For those of you who haven’t been, you should book your ticket now. Last year’s Expo was my first, and I got so much out of it as you can see if you read this post. You can view the full agenda for [...]

More..

FSA Compliance Support

November 11th, 2010

Are you getting value for money and the level of FSA compliance support that you deserve?

More..

MSN Adcenter – how to reverse inactive keywords

November 4th, 2010

A few weeks ago I had an automated email from MSN Adcenter, explaining that several profitable keywords on one of my campaigns had been made inactive. This was frustrating, as a very vague reason was given for the ban.

More..

Base Rate Remains at 0.5%

November 4th, 2010

The Bank of England today decided to maintain the base rate at 0.5%.

More..

Finance Merchants get their PPC so wrong!

November 1st, 2010

It amazes me just how much money some finance merchants are wasting on bad PPC. By bad PPC I mean bidding on terms which simply have no chance of converting, and which can even negatively affect the brand.

More..