Google Instant – How will it affect finance affiliates?
Last night Google Instant was launched. It is meant to save the user between 2 and 5 seconds per search. Now while Google Instant may be great for people who can’t type, it is not likely to appeal too much to finance affiliates, or affiliates in general.
The long-tail keywords are likely to suffer a drop in search volume, as Google pre-guesses what people want. So people who intend to type in ‘loan quote for new conservatory’ may find what they are looking for at ‘loan quote’ or even ‘loan…’. You could argue that people who do go on to type in the full long-tail phrase will be more likely to convert at the back-end, so while the long-tail traffic may drop, the quality of the traffic should improve.
What this probably means is an increase in competition for mid-tail keywords like ‘loan quote’. A relevant, informative ad will be more crucial than ever.
It also opens up a whole new raft of keywords available to finance affiliates. Will affiliates now start bidding on the word ‘lo’? or ‘ins’?
Maybe Google Instant will be universally hated by users, and disabled on most browsers – I can’t see that happening though.
What do you think will be the impact of Google Instant on the finance affiliate industry? Let us know by leaving your comments below:
