A few weeks ago I had an automated email from MSN Adcenter, explaining that several profitable keywords on one of my campaigns had been made inactive. This was frustrating, as a very vague reason was given for the ban.

Similar things have happened to my account in the past, but this was when MSN Adcenter first launched and they were having teething problems with their automated systems.

So I gave them a call – it turned out the keywords had been banned because they were ‘finance-related’ and deemed high risk. I explained to the support rep that what I was doing was perfectly above-board, and he went away to talk to the Editorial Team.

A couple of hours later I received the following email:

Dear Mike,

This is Jon from Microsoft adCenter Support. I have just tried to contact you via telephone to discuss your account and the disapproved keywords that you believed to be incorrectly disapproved.

It would appear that our automated system had caught these keywords due to the high-risk nature of them (regarding their financial implications) incorrectly. I have therefore been in touch with our Editorial Specialists to consult them over the matter.

After review, they have now deemed these keywords to be acceptable and in line with our guidelines. I would like to apologise for any inconvenience and delay this may have caused you. Your keywords are all now active and serving on the Bing search engine for your website.

You mentioned that you would like to discuss your account over the phone Mike, but as I could not contact you I have sent this email instead. If you still wish to have a conversation regarding this or any matter, then please either get in touch via the phone number below or respond to this email with a suitable time and date and I will be happy to call you back, quoting the reference number xxxxxxxxxx.

I look forward to hearing from you soon.

Warm regards,

Jon

Support Representative,

Microsoft adCenter UK Support Team

Hours of operation: Monday – Saturday / 08:00 – 1800

The beauty of Microsoft Adcenter is that they actually listen to your arguments and take action. You can REASON with them, and they listen. Their phone number is easy to find from within your account. The key is to call them if there is a problem. I am pretty sure that an email would not have been enough.

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